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But while I set up my own profile, my skepticism returned, as soon as I marked my ethnicity as "Chinese." I imagined my own face in a sea of Asian faces, lumped together because of what is essentially a meaningless distinction.
(Take a small half turn in the wrong direction, and there are dark places on the Internet like WASP Love, a website tagged with terms like "trump dating," "alt-right," "confederate," and "white nationalism.") All of these dating sites skirt around questions of identity—what does it mean to be "Jewish"?
"For us, it's about a much bigger community," Tokioka responded, vaguely.
I asked if the boundary-pushing memes were also part of this vision for reaching a greater community, and Yamazaki, who handles marketing, explained that their strategy was just to make a splash in order to reach Asian-Americans, even if they risked appearing offensive.
I met the app's publicist, a beautiful Korean-American woman from California, for a coffee, earlier this year.
As we chatted about the app, she let me poke around her personal profile, which she had created recently after going through a breakup.