Players on dating sites self assesments stop validating

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To do this, we dug into the website analytics of each company.We used Nacho Analytics and Spy Fu to take a peek at each company's Google Analytics.Both brands do quite well in direct traffic because they focus on brand awareness. Match gets 29.9% of its visitors to return to the website. The split for users from social media is 38.9% new visitors and 61.1% returning.This focus on brand awareness means that people have likely chosen the site they're going to use before they even visit the website. This suggests that Match isn't focused on using social as an acquisition channel.Rather, they're doing something that engages current users of the site.This is a bit surprising, considering the sheer number of people who use social media.One of their highest-volume keyword phrases is “what is love.” That's not a terrible keyword phrase for e Harmony, but you have to wonder whether everyone who lands on the website for that term is actually looking to define the word “love,” or if they're just looking for the timeless Haddaway song?e Harmony would be wise to reevaluate their content strategy, especially around the keywords that Match owns, such as “online dating.”In one corner: Match. Dating is social, and the stigma around online dating is virtually dead.

Match takes in over

Match takes in over $1 billion in revenue annually.

What's even more surprising is that neither website gets traffic from Instagram.

Driving traffic from Instagram is difficult for most companies, but the photo-sharing platform doesn't even appear in the top 10 social traffic referrers for either website.

When you consider that most sites are relatively similar, it's hard for them to get a competitive advantage. We'll set the stage by looking at the overall new vs.

That leaves one thing as the competitive advantage: the brand. returning users for each website: Match does a better job at returning visitors than e Harmony, but let's dig a little deeper to find some real insight from this data. returning users from social media and direct traffic.

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Match takes in over $1 billion in revenue annually.What's even more surprising is that neither website gets traffic from Instagram.Driving traffic from Instagram is difficult for most companies, but the photo-sharing platform doesn't even appear in the top 10 social traffic referrers for either website.When you consider that most sites are relatively similar, it's hard for them to get a competitive advantage. We'll set the stage by looking at the overall new vs.That leaves one thing as the competitive advantage: the brand. returning users for each website: Match does a better job at returning visitors than e Harmony, but let's dig a little deeper to find some real insight from this data. returning users from social media and direct traffic.

billion in revenue annually.

What's even more surprising is that neither website gets traffic from Instagram.

Driving traffic from Instagram is difficult for most companies, but the photo-sharing platform doesn't even appear in the top 10 social traffic referrers for either website.

When you consider that most sites are relatively similar, it's hard for them to get a competitive advantage. We'll set the stage by looking at the overall new vs.

That leaves one thing as the competitive advantage: the brand. returning users for each website: Match does a better job at returning visitors than e Harmony, but let's dig a little deeper to find some real insight from this data. returning users from social media and direct traffic.

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