Percentage of people dating online

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And the perceived degree of similarity between participants and dates also took a dive after face-to-face encounters. Online profiles inherently provide limited pictures of people, a level of vagueness that is fuel, Norton said, for love-seeking imaginations.“Because people so much want to find somebody, we find that they read into the profile.

They kind of see that person as a good match for them, and that they have a lot in common,” Norton told .“And when they finally meet in person, they find out it’s just a regular person like everybody else.

Each online participant rated how much they liked their potential date, as well as which traits they would also use to describe themselves.

But on average, as you learn more about any lover, the less likely it is that you will click and get along with them, Norton explained.“Once you start this process of saying, ‘Ah, it’s not going well,’ it’s like an avalanche basically,” Norton said.In the second reinforcing experiment, scientists surveyed two groups of online daters.Subjects in one group answered questions about an upcoming date.The other subjects answered questions about a past date.

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