Madison dating affair
because e Harmony and Match are not going to play the same way in India as they do in America, whereas we can."I ask about the ethics."A lot of members say we give them a way to keep their marriage alive," is Keable's answer."A lot of members are happy with their husbands and wives in general."We can say to members—we heard your concerns and we addressed them.Some things they'll see, like two-factor authentication, some they don't. That's not a negative, but every day is fresh eyes, start afresh."And there's now a recognition of the damage the data under their charge can cause."We have members' privacy at the heart of everything we do," Keable says, "in fact we were even awarded the Privacy by Design certificate run by the former privacy commissioner of Ontario. Sometimes security and privacy aren't the same thing, although they go hand in glove."The speculation about this hack has been rife.We're a business case model—although people may not want to look at us that way."In July, 2015, employees at the world's most controversial dating site logged onto their systems to find a message from the "Impact Team." The site had been hacked. At the time of the 2015 breach, Ashley Madison had amassed a user base of around 32 million cheating spouses, enticed by the light-hearted marketing and easy-to-use website that promised extramarital excitement to people in need of something extra, in more than fifty countries around the world.And the extraordinarily sensitive data of tens of millions was suddenly at risk. The slow-motion car crash as the database was published online, load by load. You would think that the wholesale leaking of that data might prove existential. The easy-to-navigate extra-marital affair is simply too enticing to avoid.We're well on the way to surpassing member numbers and we will now turn our attention to the broader international markets."The number 60 million was bandied around in press releases earlier in the year."That's cumulative," he says, "the number of people who have joined since inception in 2002.We look at the number of people through the door on a daily basis, that gives you a sense of continued interest, continued ability to grow on your base.
He laughs aloud: "Better security." The hack was one thing, but the scrutiny also shone a light on other business practices within the company.As cyberattacks and data breaches go, Ashley Madison was the big one, the mother lode.Overnight, the lives of millions of people were turned upside down. There were reported suicides as humiliation and panic hit in dozens of countries around the world.Unlike Facebook or Linked In, where you have a continuing relationship with that brand which might be daily, an affair dating site works differently.You might come on, meet someone in the first month or two and then go off and have a three-month affair, where you don't login to the system, then you come back after that affair ends.