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Members aim to improve their seductive capabilities through the development of various lifestyles.The culture surrounding pickup has spawned an entire industry servicing those who want to improve their social and seduction skills with consultations and in-field training.
The seduction community has a unique set of acronyms and jargon for describing male–female dynamics and social interaction.
"Alpha-Male Of the Group" (AMOG) is a reference to a competing male, who is usually either befriended by the PUA, or, if necessary, ridiculed.
The community claims that these concepts derive from scientific disciplines, such as the concept of social proof from the psychology of influence, and various concepts from sociobiology and evolutionary psychology (such as the term "alpha male").
These elements are used as resources for men who want to learn to become well-versed in how to successfully attract women.
Many pickup artists work on their "game" by improving their understanding of psychology, their confidence and self-esteem (termed "inner game"), and their social skills and physical appearance (physical fitness, fashion sense, grooming) ("outer game").