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In April 2016, plaintiffs in a false advertising class-action lawsuit filed against the dating service It’s Just Lunch in 2007 moved for final approval of a settlement agreement.The complaint, which was amended in 2013, alleges that It’s Just Lunch deceptively represents that: According to the settlement terms, a .75 million fund will be created to cover costs and awards.However, users were unable to respond to these messages without upgrading to a paid membership.Membership plans cost from to per month, with subscriptions generally ranging from one to 12 months.The order also bars the defendants from using consumers’ billing information to obtain payment without their informed consent.
The settlement also requires the defendants to pay 6,165 in redress.
In addition, the defendants are prohibited from failing to honor a refund or cancellation request that complies with their policies, and failing to provide a simple mechanism for consumers to stop recurring charges – at least as simple as the mechanism consumers used to initiate them.
The order also prohibits JDI Dating and Thomas from violating the ROSCA and selling or otherwise benefitting from customers’ personal information, and requires them to pay 6,165 in redress.
Information about the automatic renewal feature was buried in multiple pages of densely worded text that consumers could see only by clicking a “Terms and Conditions” hyperlink.
Consumers were not required to access this hyperlink as part of the enrollment process.