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Using dating websites typically requires giving out intimate information in hopes of finding a compatible partner.It's not only your favorite cuisine and dream vacation destination, but also highly personal questions about habits, preferences, and desires.More Americans are shopping for love online these days, and industry analysts say there's an opportunity for investors in the emerging trend.A recent report by Topeka Capital Markets finds that the combination of tough economic times, a rise in the number of singles, social media and mobile technology is causing a resurgence in the "fast food dating" business of online personals. people are a lot more comfortable posting their personal information online.Mate1also displays the engagement trustmark on their upgrade page, giving users an added sense of security before filling in their payment details.Real Mature Singles.com, a dating service focused on the US, Canada, and Australia, also displays the Mc Afee SECURE trustmark on their homepage.
"Users are most likely to be attracted to simple applications and interfaces, so businesses that are able to entice consumers with new and exciting mobile functionality will be the most successful," he said. Global Business and Financial News, Stock Quotes, and Market Data and Analysis.
"There are few stand-out investment opportunities these days," said Mark Brooks, an Internet dating industry consultant based in New York City.
Leading the pack is Match.com, owned by IAC/Inter Active Corp, the Internet holding company controlled by billionaire Barry Diller.
Bigger is usually better in the business of online dating, and the large players stand to benefit most. Strategists at Converg Ex Group, a New York-based global brokerage company, crunched numbers from and found that online dating can save a person thousands of dollars.
"In general, I would recommend mobile and social and large dating sites. "The dating phase prior to an offline marriage runs up a ,660 tab.